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Harrah & Associates was founded in 1955 by James P. Harrah. Starting out of his house in Hamilton Township, New Jersey, Jim felt that by building a business based on trust, unparalleled product knowledge, and providing excellent client service would lead to his success. He was right. A short time later, the agency outgrew it's space, and he moved the business to its current location in Mercerville. Jim's son, Scott came into the Agency in 1982, and then Scott's wife Lisa joined the team in 2004. Scott purchased the agency from his father in 1989. Jim retired soon thereafter.

The agency predominantly writes Business Insurance which is still its fastest growing business segment and consists of over 88% of total revenues. Personal Insurance also continues to grow year in, and year out. The targeted scope of the agency's business is primarily the Tri-State area, although the agency is licensed in 34 other States. Commercial Insurance writings consist of many medium-sized accounts although the agency does write a significant number of large accounts. Targeted Business of the agency include, main street retailers, wholesalers, contractors, manufacturers, shopping centers, office buildings, & condominiums, as well as many other Business Segments. Both Scott & Lisa are very active in civic affairs throughout their business and personal communities. Some of these include: Trenton Rotary (Scott-Past President), New Jersey Association of Women Business Owners (Lisa- Past President), Mercer County Chamber of Commerce, & Big Brothers/Big Sisters of Mercer County. The agency is a member of the Independent Insurance Agents of New Jersey where Scott was a past Board Member and Past President of the county chapter. The agency is also active in the Professional Insurance Agents (PIA).

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